Reach Qualified Prospects through the Trade Press
An inexpensive way to reach qualified prospects and get them to your booth is through the trade press. Increase your exposure regionally and internationally. Here are some easy ways to gain targeted coverage in industry publications.
For a comprehensive guide on media strategies throughout the entire event cycle, check out this article from Susan Friedmann, "Using the Media Effectively to Promote Your Trade Show Exhibit".
Upload your company's news releases into the Online Exhibit Hall, and send the news release to media that support the show.
Develop a media kit to have available for press on-site. Need help developing a kit? Here are some resources for ideas:
How to Write a News Release
When writing a media release, it is helpful to follow these guidelines:
For additional ideas on how to impress the press, read this article from Exhibitor Magazine.
Social Media Strategies
See related topics in the Social Media Tips section ofExhibitor Marketing Information.