Reach Qualified Prospects through the Trade Press

An inexpensive way to reach qualified prospects and get them to your booth is through the trade press. Increase your exposure regionally and internationally. Here are some easy ways to gain targeted coverage in industry publications.

For a comprehensive guide on media strategies throughout the entire event cycle, check out this article from Susan Friedmann, "Using the Media Effectively to Promote Your Trade Show Exhibit".

Preshow Publicity

News Releases

Upload your company's news releases into the Online Exhibit Hall, and send the news release to media that support the show.

On-Site Publicity

Media Kits

Develop a media kit to have available for press on-site. Need help developing a kit? Here are some resources for ideas:

 

How to Write a News Release

When writing a media release, it is helpful to follow these guidelines:

  • Take note of these copy writing tips on how to use the modern press release.
  • Decide which publications should receive your release and then contact them to find out their deadlines.
  • Make sure the release follows the form of a news article. Begin with the most pertinent information, targeted and brief.
  • Do not try to sell anything in your news release. It should be for informational and newsworthy purposes only.

For additional ideas on how to impress the press, read this article from Exhibitor Magazine.

Social Media Strategies

See related topics in the Social Media Tips section ofExhibitor Marketing Information.