When? |
What? |
DONE! |
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NOW | Develop your complete preshow promotion plan for now through Augsut |  |
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NOW | Download the event web banner or show logo and place on your company's site to announce your participation in the show. | |
| NOW | Make sure you stand out over your competition by becoming a sponsor and through advertising in the Show Directory. | |
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6/4/12 | Download VIP Passes for distribution to your customers and prospects | |
| 6/21/12 | Early Rate Discount for Lead Retrieval | |
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6/25/12 | Nominate your company and deserving colleagues for special achievements in one of the IPC awards taking place at the event. | |
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July | Upload media releases and new products/services information into the Online Exhibit Hall. | |
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7/11/12 | Submit information on your new products and/or services for inclusion in the "Online Exhibit Hall" | |
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7/11/12 | Submit your FREE directory listing, along with product categories for inclusion in the official Show Directory. | |
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7/11/12 | Submit additional Show Directory listings for additional exposure in the Online Exhibit Hall and printed Show Directory | |
| 7/18/12 | Submit insertion order for your official Show Directory advertisement | |
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| 7/19/12 | Advance Rate Deadline for Lead Retrieval | |
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| 7/20/12 | Deadline for Hand Soldering Competition Sponsorships | |
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| 7/20/12 | Secure onsite meterboard advertising | |
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| 7/23/12 | Preshow Registration List Available | |
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| 7/31/12 | Exhibitor Appointed Contractor Notifications Due | |
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| 7/31/12 | Exhibitor Appointed Contractor Notifications & Certificates of Insurance Due | |
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| 7/31/12 | Advance Rate Deadline for all Viper Tradeshow Services - including electrical | |
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| 7/31/12 | Material Handling Questionnaire Due | |
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| 7/31/12 | Structural Integrity Statement form due for Hanging Signs | |
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August | Send information to industry publications announcing what you plan to feature at the show. | |
| August | Conduct a telemarketing campaign to your best customers and prospects to confirm their show attendance and set up appointments | |
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| August | Launch your preshow mailing to preregistered attendees for the 2012 event | |
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| 8/1/12 | Deadline to order Booth Display Package through IPC | |
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| 8/1/12 | Advance Rate Deadline for Plumbing & Compressed Air Orders | |
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| 8/3/12 | Advance Rate Deadline for Audio Visual Equipment | |
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| 8/6/12 | Exhibitor Approval Application Due | |
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| 8/6/12 | Deadline for Food & Beverage Orders | |
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| 8/10/12 | Secure Exclusive Sponsorship Opportunities | |
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| 8/13/12 | Last day exhibitor freight can be received at advance warehouse without service charge | |
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| 8/20/12 | Last Day to order preregistered attendee List | |
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| September | Follow up on the leads you collected at the show with product and/or program information and a personal phone call | |
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| September | Send media releases to all the major industry publications, reporting on your success at the show | |
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| 9/24/2012 | Use the postshow verified attendee list and let your trade show investment continue by reaching attendees that may not have had the chance to see you at the show | |
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| 10/15/12 | Last Day to order postshow verified attendee list | |
Exhibition & Conference, August 22-23, 2012
Renaissance Schaumburg Convention Center Hotel
Schaumburg, IL